How to market with bluetooth

Invented in 1994 by Ericsson, Bluetooth is a transmission technology used to transmit data over a short distance. the success of the technology is such that there are over two billion Bluetooth enabled devices for sale worldwide, with eight new products launched every day. modern mobile phones are ready to send and receive data via Bluetooth, mainly to allow wireless communication headsets and other assistive devices, however it is also possible to send and receive messages via bluetooth. when used for the purpose of spreading a marketing message, this is known as "Bluecasting."


Step 1

Using a mobile device Bluecasting target people moving. because the technology is relatively new and its use is not readily apparent, there are many public places where it is not specifically prohibited, but many other forms of advertising. technology can enable your marketing materials to spread quietly in situations or places with heavy traffic at the foot of marketing, such as distributing leaflets, can not afford: in sporting events, for example, or in railway stations .

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Step 2

Promote your offerings by installing a transmission device in front of the store. increase the likelihood that recipients will respond positively to the issue by including some kind of incentive or offer on the message: If you are promoting your burger bar, for example, include an offer for a free drink with every burger and fries that someone orders on presentation Your phone complete with Bluetooth-message sent.

Step 3

Rental opportunities diffusion static devices. Many shopping centers have static "Bluecasting pods" in which advertisers can rent airtime from broadcasters. messages are sent in rotation, with the message of each poster distributed in turn. Most media owners are also offered such services for the design and creation of a message in the proper format. back to the example of fast food, renting airtime from broadcasters on the opposite side of the mall with a special offer would be a way to increase foot traffic pulling customers from farther away. in this case could include a map or instructions for customers to find the store. reports will be available on how many people were offered the post and how many downloaded.

Step 4

Add Bluecasting to a more traditional marketing tool for the rental of a cartel that has taken place a pod bluetooth. this way you can use the poster to invite passersby to turn their bluetooth to receive the content we have on offer. operators of large poster site is offered as an added bonus on the specific location, or special groups to reserve enough to last long enough, will agree to install the equipment for you.